Dunkin’ has partnered with Bark, an omnichannel dog brand and the makers of subscription service Barkbox, on a line of dog toys to benefit the Dunkin’ Joy in Childhood Foundation. It’s the fourth time the brands have partnered, according to a press release.
At participating Dunkin’ restaurants, guests can take home a Dunkin’ Sausage, Egg and Cheese Dog Toy for a $13 donation or a Dunkin’ Iced Coffee Combo Dog Toy for a $15 donation.
Dogs can enjoy a Dunkin’ Mocha Latte Dog Toy in this year’s donut string light cup, along with Dunkin’ Super Chewer Munchkins Donut Hole Treats, both available for a $15 donation online at Bar’s website. To top it off, dogs may find a surprise toy inside the Mocha Latte, and the Munchkins feature tough rubber cores.
“We’re thrilled to team up with Dunkin’ and their Joy in Childhood Foundation for the fourth year running to dream up new custom toys that benefit an important cause,” Dave Stangle, VP of brand marketing at Bark, said in the release. “We’re always exploring different ways to tap into cultural moments to reach more dogs and dog parents. Our dogs are part of our daily rituals, like going on a Dunkin’ run, and this holiday season, they’ll get a real taste of our love (or obsession) for all things Dunkin’.”
Donations to the Dunkin’ Joy in Childhood Foundation benefit programs that provide joy to kids battling hunger or illness, including the Dogs for Joy program, which brings dogs to children’s hospitals.
“Our partnership with Bark aligns perfectly with our mission, as we see these toys bringing joy not just to the dogs, but to kids as well. With the proceeds going directly to our grant programs that provide the simple joys of childhood to kids battling hunger or illness, we see the direct impact it has in children’s hospitals and nonprofit organizations across the country. This fourth year is a testament to the partnership’s success,” April McGonnigal, director of the Dunkin’ Joy in Childhood Foundation, said in the release.
In the four years Dunkin’ and Bark have been partnering, the brands have raised nearly $7 million.
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